Tata Sky, following failed commercial negotiations over broadcast networks, has entered into a cat-fight with Sony Pictures Networks India (SPN) and India Today Group.
The DTH operator completely switched off several channels, including newly launched Sony T.V. Marathi, India Today TV, Sony Pix, Sony Max HD among others.
However, the operator has made 11 popular channels available for existing subscribers. If people have already subscribed to the 11 channels, which include SET, SET HD, Sony Max, Sony SAB, Sony Six, Sony Ten 1, Sony Ten 1 HD, Sony Ten 2 HD, Sony Ten 3, Sony Pix HD and Aaj Tak, all they need is to add the channel at no extra cost by giving a missed call.
After Sony Marathi’s public post w.r.t. the same, many Artists have come forward in support of Sony Marathi.
According to the reports, Commercial negotiations with the broadcasters didn’t go well as a result of which Tata Sky forcefully had to drop a few channels while keeping the popular ones on.
Sony Pictures Network too issued a press statement saying, “SPN and Tata Sky have over the years developed an excellent working relationship. It is, therefore, unfortunate that Tata Sky has unilaterally chosen to drop 22 SPN channels from its subscription, even though SPN has not increased the rates of its channels.
By unilaterally dropping the channels, Tata Sky is depriving its viewers of the opportunity to watch world-class entertainment and live sporting action. Further, by compelling existing subscribers to give separate missed calls even to continue watching the SPN channels they have already paid for, Tata Sky is not acting in consumer’s interest.
We would like to reassure Tata Sky subscribers that the SPN channels are available under the TRAI mandated Reference Interconnect Offer (RIO). All they have to do is call Tata Sky and demand that the channels be provided to them.”